the Laws


The Laws are the truths of the Protopian. They are what determines victory or defeat

"The art of the Protopian is of vital importance to the business. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.”


It begins with

the First Law: 

The Golden Rule 2.1 


Do unto others as you would have them do unto you,

and don't to others what you don't want done to you

· But remember, Your tastes may be different. ·



the Second Law: 

Protopia and the Protopian

Protopia, that place where only the best of best reside. The closest you can get to perfection in life and business.      

You are a problem solver. 

You will be better today than you were yesterday, 

and better tomorrow than you are today.


· Today you will solve all the Customer’s issues, needs, wants and desires, ·

· Tomorrow you will solve Tomorrow’s issues, needs, wants and desires. ·



the Third Law: 

The 3 Knows = a Yes

Thus, what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is FOREKNOWLEDGE. 

— Sun Tzu —

Know Yourself

Know Your Competitor

better than they know themselves

Know Your Customer 

better than they know themselves

· With this foreknowledge I can predict the outcome of every sale ·

· On these three hang all the Laws ·



the fourth Law: 

4 = 5 because 5 ≠ 4

Their are five life currencies, only one is money and it is of the least value



Time

Knowledge

Making someone feel good

Making someone feel safe


=

Money

· The 5th will always follow the 4, but focus on the fifth at the peril of the four ·

the fifth Law: 

To be or not to be


Learn from the Past

Adapt your Present,

to shape your Future



· Learn from Past mistakes or you are doomed to repeat them, Yes, but, ·

· Learn from Past successes or you are doomed NOT to repeat them ·

the sixth Law:

Be the Customer



If you were the Customer, and it was your money

Knowing what you Know,

What would you do?


· Now do that ·

the seventh Law: 

Perception, a fools errand



A Person's Perception is their reality,

Even though it may have no basis in reality


· But to them it is Very real ·


the eighth Law: 

Ask for the Sale?



Yes and NO,

Well Sort of, but not really,

Protopian Businesses never Sell

But always get the sale


· Protopian Businesses, the sale is a foregone conclusion ·


· but, never assumed or taken for granted ·

the ninth Law: 

Service Sells



Sales sells the first one,


· Service sells the rest ·

the tenth Law: 

the Buyer is the Seller?



the Buyer is selling money

do you really want their money/business?


· Are the Protopian or Dystopian ·

the eleventh Law: 

Fire the Buyer



80% of your revenue comes from 20% of your clients

80% of your time is spent on 20% of your revenue


· Pareto reveals the Insanity ·

the twelfth Law: 

they Blinded me with Science


· Selling is a Science ·


The art of the Protopian is of vital importance to the Business


It is a matter of life and death, a road either to safety or to ruin


Hence it is a subject of inquiry which can on no account be neglected



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· 'a Protopian Business' and 'Win all Sales Without Fighting - at higher margins' · copyright registered with the Canadian Intellectual Property Office ·